Authors //
Bernard Glassman
Special Expert in Informatics
National Cancer Institute

University of Oklahoma - BA, English (1966)
University of Washington - MA, teaching (1971)
University of Washington -PhD studies completed

Career History
special expert in Informatics
National Cancer Institute
Conducts research and development for new media on communicating about cancer with public and professionals.

Blackwood Mountain Computing
Blackwood Mountain Computing, a computerized marketing and planning consulting firm, and a NeXT, Macintosh, and Windows developer, sells a data-based decision support system, has developed and markets specialized communications software for health care and educational organizations. Consulting locally with Duke University Medical Center, Duke's Public Relations Office, and Duke's Development Office. Other clients included Burroughs-Wellcome, Johnson-Zabor, Upjohn Pharmaceuticals, Xerox Corporation, Dun and Bradstreet, and others.

managing editor (later Tools editor)
On the Horizon 1990-2000
Under contract to University of North Carolina, served as managing editor and software and educational technology reviewer of On the Horizon, a futurist newsletter for senior managers in higher education. As the newsletter became more financially successful, we hired regualr paid staff and I moved into writing a regular column on software and hardware.

vice president, Marketing
executive director, Office of Regional Resource Development
HealthEast, Inc.
Managed a staff of 28 public relations, education, planning and marketing professionals, including a complete professional video production unit. Set up computer-based marketing and public relations department.

director of Hospital Studies
IMS America, Ltd.
At this, the world's largest health-care market research firm, led the planning and product development team for new technologies.

director of marketing
Pennsylvania Hospital
Corporate clients included Du Pont , the Federal Reserve Bank, and Rohm and Haas. Extensive integration and use of hospital databases for planning, research, and campaign management.

Director of Health Communications
JRB Associates, a company of Science Applications International (now SAIC)
Developed strategic planning tools, information campaigns and materials for such client agencies as the National Cancer Institute, the Occupational Safety and Health Administration, The White House, and the Department of Energy.

Representative Publications
Campus English Inside Out, Three volumes, Kenkyusha Press, Tokyo (with Ryuichi Yamaguchi,) 1972. Graduate English texts in Japanese and English.

Prevention '80, U. S. Department of Health and Human Services, Public Health Service, DHHS (PHS) Publication No. 80-50157, January, 1981, Editor-in-chief.

"How Do Persuasive Health Messages Work?" Health Education Quarterly, 11(3):313-321, Fall 1984.

"Cancer Patient Education: Reality and Potential." Preventive Medicine, November 1985.

"Health Education for Older Persons: Lessons from Research and Program Evaluations." In: W. Ward, Z. Salisbury, J.G. Zapka and S.B. Kar (eds.).

More than 20 reviews of hardware and software for On the Horizon, including Microsoft Office, FileMaker Pro, ClarisWorks, Magic Cap, the Sony Magic Link, Worldwide Web browsers, HTML editors, and others.

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// Technology Source Articles
  • Free and Handy
    // Tools, May/June 2000